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Ajujaht winner: 30 million turnover in 3 years

Digital food safety platform FoodDocs that wishes to attain an annual turnover of 30 million euro in three years, won the largest competition of business ideas in Estonia – Ajujaht.

Katrin Liivat and Karin Repp are the members of the management board of the company who earned 30,000 euros with winning the Ajujaht.

FoodDocs helps the food companies ensure that their food safety documents comply with the requirements and are paper-free. The digital food safety plan of the FoodDocs itself starts to work for the company when the data are entered for the first time and notifies the company of the obligations that need attention. The food safety plan of FoodDocs facilitates the reporting system, provided by law for the food handlers.

Mart Maasik, a panel member and the SEB Group Head of Innovation said that FoodDocs won primarily due to their growth-oriented way of thinking. ”During a few months, Ajujaht asked the team the questions that helped them find out the clear objective and aim of the company for the sake of what to make further efforts. They have not been afraid to make decisions, and these brought clear results already for the finals,' he added.

According to FoodDocs, their solution is appropriate for the small and medium-sized innovative food handlers, for whom it is important to save time and money. The first target group of the business are 15,000 Estonian food handlers, of whom we wish 750 or 5% of the market to become the users of our environment by the end of this year.

There are five million food handlers in the European Union who are obliged to follow the food safety documentation. The ambition of FoodDocs is to reach 1% or 50,000 food handlers in the EU market within three years with the annual turnover of 30 million euros, based on monthly payment.

The second prize and €15,000 of Ajujaht was awarded to the producer of the innovative lighting gel, Biofire. The third prize and 5,000 euros was awarded to the mobile car wash service provider UpSteam.

According to Sami Seppänen, CEO of Elisa Eesti, it was not easy to make choice. He said that everybody could go home as a winner. 'The development that the finalists have gone through during Ajujaht is huge. The competition has helped everyone to overcome the first ordeal of starting the business' he noted.

According to Alo Ivask, the chairman of the management board of Enterprise Estonia (EAS) and the initiator of Ajujaht, this season has proven that Ajujaht has an important role to perform in the Estonian business sector. 'Several business ideas that were submitted to the competition in autumn grew into functioning companies with high potential to conquer international markets,” he confirmed.

SEB and the Estonian Social Enterprises Network selected the application of Triumf Health (a prize of €5000) as the best social enterprise, which helps children struggle with chronic diseases through psychological support.

FoodDocs was selected as the most successful team with a female leader (additional prize of €3,000) and the biodegradable algae for garden bed mulch carpet Meremults (Sea mulch) became the best business idea promoting the country life (€2,000).

The panel of the business competition consisted of Erki Mölder, Chairman of the Board of EAS, Mart Maasik, the SEB Group Head of Innovation, Sami Seppänen, CEO of Elisa Eesti, Heidi Kakko, Manager of the Baltcap Growth Fund, and Külli Lilleorg, the leading partner of Fontes.

Supporters of Ajujaht are also Elering, Levira, Tehnopol, law office Triniti, Ülemiste City, Harku rural municipality, Hiiu rural municipality, City of Pärnu, Saue rural municipality, City of Tallinn, City of Tartu, Viimsi rural municipality and the Union of Võru County Municipalities. The implementation of Ajujaht is financed by EAS from the financial resources of the European Regional Development Fund.


An article published in ITuudised.ee


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