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FoodDocs won Ajujaht (Estonian Sharktank)

The digital food safety platform FoodDocs won the largest competition of business ideas, Ajujaht, and was awarded with the grand prize of €30,000. The second place and €15,000 was awarded to the innovative lighter gel producer Biofire. The third place and €5,000 went to UpStream who provides the mobile car wash service.

According to the initiator of the Ajujaht, the chairman of the Enterprise Estonia (EAS), Alo Ivask, this season proved that Ajujaht has a definite role to play in the Estonian entrepreneurship sector. “The business ideas that were submitted to the competition in autumn, evolved into several effective companies with high potential to conquer also international markets,“ Ivask summarises the season.

Member of the jury and Innovation Manager of SEB Group, Mart Maasik , said that FoodDocs primarily won the prize thanks to their growth-oriented way of thinking. „In a limited number of months, Ajujaht gave the team the challenges that helped it to find out a clear target and aim of the company to forge ahead. They have not been afraid of making decisions and this gave clear results already for the final.“

Manager of Elisa Eesti, Sami Seppänen, said that it was not easy to make the choice and finds that everybody may go home as a winner. “The finalists developed hugely during Ajujaht. In a good way, the competition has helped everyone to overcome the first gauntlet of starting the business.”

FoodDocs platform helps the food companies to ensure that the food safety documents comply with the requirements and are paper-free. The digital self-control plan of FoodDocs starts to work at the first entry of data and independently informs the company about the obligations that need attention. The self-control plan of FoodDocs facilitates the Food Act-based reporting system for the food business operators.

SEB and the Estonian Social Enterprise Network elected Triumf Health (€5,000) as the best social enterprise that helps the children to fight the chronic diseases through psychological help. The most successful team with the female manager was FoodDocs(€3,000) and the best business idea for promoting the country life was the biodegradable mulch carpet from the seaweed, Sea mulch(€2,000).


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